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Herradura’s New Clothes

In a world of ever-changing bottle designs, new labels, modern shapes and weird shapes for that matter, comes Herradura with a brand new bottle design. Personally I always thought Herradura had a great bottle, and after using it for a while it was great to work with. A late night I even found out that it is made for two people to drink straight from it. It had (and due to old bottles still in Denmark), it still has a perfect two hand grip. One from each side of the table, one at the bottom half and one from the top half. Equally good to drink from.

John Hayes, managing director for Brown-Forman Tequila’s says. “To commemorate our 140th Anniversary, we are introducing Tequila Herradura with a new bottle that accentuates our premium Tequila’s and unifies the brand under one global and streamlined image, The design dignifies and honors the extraordinary quality of Tequila Herradura without altering our traditional hand-crafted process and premium ingredients that Tequila aficionados will continue to sip and savor.”

When you have a look at the bottle that seems like a fair thing to state. I must say I quite like it, it shows pride and heritage. It reminds me a little bit about Mexico. But it is a fancy bottle now, and that is what I don’t like about it. More about the bottle than the product maybe? What do I know.

Ken Hirst knows more about this, a renowned global packaging consultant who assisted in the design of the new Herradura.”The form of the bottle is elegantly tapered and square-shaped with an extended neck that ties to the authenticity of traditional Mexican glass making with the functional benefit of allowing it to be easy to hold and pour.”

Buenas Noches!

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