When Can You Believe The Hype?
Tequila always had a rock n’ roll life style to it. When I was growing up my brother used to drink it with his friends while listening to AC/DC or Twisted Sister before going out. I actually think that was my first introduction to Tequila. If the big rock bands in the 80’s and early 90’s didn’t drink Jack Daniels, they seemed to be drinking Tequila. And that way it stayed for a good while until I got “old enough” to drink myself. Tequila was brought to the table in good or bad, there always seemed to be a reason to drink Tequila, no matter if it was to celebrate or to forget. But it was definitely not for everybody.
I guess along with me coming of legal drinking age it was also the beginning of the downfall for the big rock bands, we don’t really get bands like Guns n’ Roses, Metallica, AC/DC, Black Sabbath or Alice Cooper today, at least they do not get the same recognition, and since Tequila lost a bit of its rock star status and was since pictured with the salt and lemon by its side, and became more about fun. The rest of the story we pretty much know. Tequila is coming back stronger and more serious than before, almost like it’s a little bit furious. This is where I get to my point.
How are we supposed to take modern-day branding serious. When I grew up the rock stars were my heroes, I looked up to them and they all stood for something, and stuck to it. Today people change their mind more often than some do diapers, and it is very hard to find genuine celebrities that stick to what they represent. And a lot of branding today is done via famous TV-shows or via famous people.
One brand that is trying really hard at the moment is Ed Hardy, said to be the first western tattoo artist to practice in Japan. Well respected by tattoo artists around the world. But how am I supposed to believe that “his” products are genuine? I find everything from iPhone covers, men clothing, women’s clothing, toys, glasses, books, caps… the list goes on, and of course Ed Hardy Tequila. Now, my instincts tells me straight away that this is not worth spending money on, and it is very clear that this is just jumping on a trend to make some fast money while the hype around Ed Hardy lasts. The only thing that tells me differently is the reliable source http://www.tequila.net who states that:
” Once in every generation a brand comes along that simply defies convention. This generation’s brand is Ed Hardy. With a cult of customers that is the envy of any brand, a fanatical celebrity following, and a worldwide marketing machine that spans more than 40 countries. Ed Hardy Tequila Silver brings a new energy and excitement to the table.
Aimed at the young and affluent consumer, the Tequila bears the trademark Rock n’ Roll tattoo imagery synonymous with the Audigier product range.
But its beauty is not just skin deep. Inside the tattooed bottle is a Tequila of the highest quality. Visually brilliant and luminous, with a hint of silvering. Silky, delicate as it confirms all of its aromas fully. Triple distilled and triple filtered before bottling.
From the golden touch of Christian Audigier and the masterful brush stroke of Don Ed Hardy, the Godfather of the Modern Tattoo, we are proud to introduce Ed Hardy Tequila Silver”.
While I remain sceptical around celebrity products, I leave it up to you, to get your hand on a bottle and decide for yourself.